Presence x Nashid Chroma Toronto Summer Pop Up

In the heart of Toronto, a vibrant city teeming with creativity, we embarked on an incredible adventure this summer with a synergetic collaboration. Our very first pop-up shop was a month-long retail experience stationed at Toronto's Stackt Market. We joined forces with the talented team at Nashid Chroma, and together, we made something special. 

Nashid Chroma is a Toronto-Based Digital Pop Artist and his work explores the threshold between the Iconic and the Anonymous. Both our brands allow our customers to authentically express their individuality and style. The moment we connected, we knew that we could make some noise together. 

Supporting Toronto Entrepreneurship: A Mission Unveiled

The journey began with a mission close to our hearts: celebrating Toronto entrepreneurship. The city is filled with talented individuals who dream of bringing their unique creations to the world. We wanted to become local examples for these dreamers and let them know that there are others chasing their dreams right now! We are two different brands but with a similar mission, supporting and growing together. 

With the team at Nashid Chroma, we successfully launched our first pop-up shop this summer. Opening this physical retail experience was a big milestone for all of us involved. We were excited to be able to do it in the city that has provided so much for us.

Our collaboration was a testament to what can be achieved when a group of passionate individuals wanted to come together and create.  

Creating a Space to "Feel the Presence"

 The heart of our pop-up shop's intent was to create a space where people could "feel the presence." It's about more than just showcasing products; it's about creating a space for individuals to feel welcome to learn more and to enjoy the retail experience.

We wanted to provide an environment where visitors could pause, reflect, and immerse themselves in a sense of "presence" while indulging into the wonderful art prints of Nashid Chroma.

An Unforgettable Launch Party: Celebrating in Style
To kick off our "Presence x Nashid Chroma" pop-up shop in grand style, we hosted our launch party on July 16th 2023. The event was a true celebration of the vision we had brought to life, and it gave us the opportunity to express our appreciation for the incredible support we'd received.

At the launch party, attendees were treated to exclusive discounts on our products, making it the perfect time to snag some of our unique offerings. As the evening unfolded, it became clear that this was more than just a shopping experience—it was a vibrant celebration of creativity and community.

Our event was infused with an electrifying atmosphere thanks to the live beats from DJ Mensa, who set the perfect rhythm throughout the afternoon. The music created a dynamic backdrop for the event, and it had everyone grooving to the good energy. Nashid gave a wonderful welcome speech which kickstarted the party and more importantly, to thank everyone for supporting this part of our journey. 

For those who love capturing memories, a free all-day photobooth was set up, offering attendees the chance to snap pictures and create lasting mementos of the event to take home. It was a fun and interactive addition to the experience that resonated with everyone who attended.  

One of the afternoon's highlights was the live painting session with Nashid. Attendees had the opportunity to participate in the creative process up close as the community brought the art to life. Nashid's interactive canvas provided a unique opportunity to collaboratively create with him.

We also hosted a collage-making session, providing a creative outlet for our guests to explore their artistic side. It was an opportunity for people to get hands-on and create their own unique collages. A very great and fun experience for families and friends throughout the entire day! 

We partnered with Jack Daniels, who sponsored the day with free alcohol. They liked what we were doing and we like free drinks, a great sponsorship for sure. Jack Daniels' Tennessee Honey Lemonade were definitely the crowd favourite for a perfectly sunny summer afternoon.  
The launch party was a showcase to the incredible support we received, with a great turnout of people who took the time to celebrate with us. It was a day of positivity, creativity, and connection, and we couldn't have asked for a better way to introduce "Presence & Nashid Chroma" to the the city.

If you would like to watch some video recaps or reels about our pop-up shop, please head over to our Instagram page here. 

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Thank you all for your support.  It means everything to us. 
- Presence